Lenny’s Pizza was paying high percentage fees for their online food sales through third-party portals like GrubHub, Seamless, and Eat24. Lenny’s challenge was to offer online food ordering services for their customers while drastically reducing their fees paid to third-party portals. The owner had used GrubHub and Seamless in the past and found the fees charged to be unbearable, and not conducive to running a small restaurant. The owner Lenny Qoku stated, “GrubHub charged me more than 10%, and Seamless charged 14%. Lenny’s Pizza only averages 25% profit, so they are making more money than I do. They also don’t pay the taxes; we pay the taxes!” The owner indicated that their expenses totaled close to $25,000 at the end of the year with Seamless online food ordering services. These expenses directly affected Lenny’s Pizza’s bottom line and made the owner feel like he was working for the third-party service, rather than they were working for him and his restaurant.
Lenny’s Pizza needed an online platform where their customers could place food orders directly from the restaurant’s website and Facebook page from any device. Orders2me provided Lenny’s Pizza with a solution to bypass the exorbitant fees from companies like GrubHub and Seamless all together, and keep their hard earned money in their pocket for online food sales. Lenny’s Pizza was charged a low flat fee, and are not charged a percentage of sales as the other third party organizations charge for similar online food ordering services. In addition, Lenny’s Pizza receives a comprehensive analysis of the different menu items their customers’ order by sales and revenues. They receive a list of their customers names that ordered (including a list of their customers who order most frequently and new customers), and feedback from their customers.
Customers describe what they want, quantity their orders, schedule them, and pay by credit card.The system also supplies built-in marketing tools like email newsletters, special offers and coupons. Noor can manage her restaurant's menu: she can set prices for each category as well as fix day and time when each item is available. Noor requests that clients email or fax their orders, she controls the payment system, and reviews order history. This last option is particularly helpful since Noor can budget ahead of time and familiarize herself with client tastes. Also helpful is the general Reporting Page which tracks data about orders, items, and customers. This helps Noor improve her service. So, for instance, Noor could see that transactions for June were the following:
Lenny's Pizza was introduced to Orders2me, and the benefits were immediate. Orders2me enabled Lenny’s Pizza to take orders directly from their website and Facebook page while only charging them a low flat monthly fee. From January 2015 to July 2015, Lenny’s Pizza online orders increased 11.25% and saved 10-14% on each online order. Orders2me provides restaurant owners with analytics, so they can view directly how the online ordering service is affecting their ROI.
“Orders2eat is great for business in the sense that you can have 100% control of it and be in charge of changing prices. You can also communicate with clients directly and this is what other sites lack.”